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Step 1 Email marketing: who and what

Week 1

Hello and welcome to the first week of the Summer School.

In the video above I talk a bit about the sort of questions people are bringing to the course and then introduce the resource for this week which is all about how to choose your Fab 5 - the 5 topics that you’re going to be using to structure your social media posts. Some people call them ‘content pillars’: they are the consistent themes that you post about which help people to get to know you, understand what you are about and - if they are a good match for you - enjoy and engage with!

Once you’ve watched the video download the handout and then have a go at choosing YOUR Fab 5. Use the Week 1 homework sheet to record them. If you complete the handouts each week you will have a useful resource that will help you go forward. I know it’s tempting not to do the homework! But have a go if you want to get as much value as possible from Summer School.

The resources are also share in the facebook group - in Unit 1.

And if you haven’t joined the facebook group yet, please do - using the link below. You can post your questions anytime, and ask for help if you get stuck finding your Fab 5 topics.

Get the Week 1 handout here

Get the Week 1 Homework here