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Workshop outline
In this workshop, we’ll be looking at how you can use Google My Business and Google Ads to show up as the No1 Baker in your area (as an example). Google is a very powerful tool for local businesses - how can you get it to work for you as your top salesperson?
Introduction
Introduction to presentation
A summary of the workshop and everything that will be covered
Introduction of workshop participants and overview of businesses and challenges faced with digital marketing
Section 1: The importance of an online presence for your business
Why being online is important for local businesses and its potential impact
An overview of the Google tools you can use to promote your local business effectively (Google My Business & Google Ads)
Section 2: Setting up a Google My Business Account
The impact of a GMB account for your local business
A step-by-step guide to creating and verifying your GMB listing
Best practices for filling out your profile and how to optimise it for success
Reviews
The importance of reviews and their impact
How to gather reviews from satisfied customers
How to respond to reviews, both positive and negative.
Insights
How to utilise GMB insights and how you can use this data to drive results
PRACTICAL SESSION: Setting up a GMB profile
Section 3: Google Ads
An introduction to Google Ads and how you can use it to drive local customers
An explanation of how Google Ads works
A step-by-step guide to setting up your first campaign with information on:
How to utilise geographical targeting
Other targeting options available
How to write effective ad copy / creative
Budgets and campaign management
How to set and adjust your budgets
How to monitor and optimise your campaigns for the best return on investment
PRACTICAL SESSION: Creating a mock Google Ad
Q&A session: A chance to ask questions or discuss issues
Section 4: Conclusion & Recap
A summary of the tips and strategies covered in the workshop
A list of resources for further learning (online tutorials, blogs etc.)