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As home to over 20 small businesses Harland Works is often the base for events and we have a varied program of events for the public happening here at Harland Works which include:

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Digital Marketing for Local Businesses. Workshop 3: Search Engine Optimisation - the no money down way to rank as THE go-to expert in your area

  • Harland Works 70 John Street Sheffield, England, S2 4QU United Kingdom (map)

Buy a ticket here

Workshop outline

Introduction 

  • Introduction to presentation 

  • A summary of the workshop and everything that will be covered 

  • Introduction of workshop participants and overview of businesses and challenges faced with digital marketing 

Section 1: What is SEO?

  • An explanation of what SEO is

  • How does SEO impact the visibility of a website online

  • Why SEO is so important for local businesses

Section 2: The basics of SEO

  • How search engines work: crawling, indexing and ranking 

  • Why relevance and authority are important and their role in SEO 

  • An explanation of why keyword research is important for SEO 

    • How to find the right keywords for your business 

    • Where to put keywords 

    • Tools available for keyword research 

  • What is on-page SEO is why is it important? 

    • Title tags, meta descriptions, headers, images etc 

    • Product / services pages and keywords 

    • Blogs / content and keywords 

Section 3: Local SEO

  • Appearing in local search 

    • Why is local SEO important for small businesses?

    • How to optimise your  website and social profiles for local search 

    • How to optimise your Google My Business profile 

  • Building local links 

    • How to build local backlinks - directories, relevant sites etc. 

    • Collaborate with other local businesses and local community sites 

  • Gathering reviews

    • The importance of reviews for local businesses 

    • How to encourage customer reviews to build a good reputation 

    • How to respond to reviews 

Q&A session: The chance to ask questions or discuss issues 

Section 4: SEO Tools & Techniques

  • SEO Tools  

    • How to utilise free or low-cost tools

    • How these tools can be used to track website performance and help to identify improvements to strategy 

  • Content strategy 

    • The importance of content and SEO 

    • How to create SEO content to drive traffic 

    • Blogging, FAQs and other contents that can help to enhance SEO 

  • Conduct your own SEO audit 

    • Step-by-step guide to auditing your own website for SEO 

PRACTICAL SESSION: Conduct an SEO audit 

Q&A session: The chance to ask questions or discuss issues

Section 5: Conclusion & Recap

  • A summary of the tips and strategies covered in the workshop 

  • A list of resources for further learning (online tutorials, blogs etc.)

Earlier Event: May 12
Repair Cafe
Later Event: May 20
Digital Marketing for Local Businesses. Workshop 4: Build your influence via social media using free (ie organic) posts