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Workshop Outline

Introduction 

• Introduction to presentation 

• A summary of the workshop and everything that will be covered 

• Introduction of workshop participants and overview of businesses and challenges faced with digital marketing 

Section 1: Social Media & Your Business

• Understanding organic reach - what is it and what is the  current landscape on different social media platforms? 

• The importance of having a social media strategy - how to enhance its effectiveness 

Section 2: Developing a social media content strategy

• Identifying your audience - how to understand audience preferences and behaviours 

• Planning your content

• Creating a content calendar: what to post, when to post and how often 

• Types of content: educational, inspirational, promotional, and personal 

Section 3: Creating quality content 

• Elements of an effective post - what makes it engaging? (visuals, headlines, and CTA) 

• Showcasing your expertise and building influence - how to demonstrate your expertise and USPs 

PRACTICAL SESSION: Draft a post showcasing your expertise following the guidelines from the workshop 

Section 4: Engagement strategies

• Boosting organic engagement - how to increase engagement without ad spend (hashtags, collaborations and timing) 

• Responding to comments and messages - best practices for maintaining an active and responsive online presence

Section 5: Tools and Resources for managing social media effectively (15 mins) 

• Free and low-cost tools for scheduling posts, analytics and graphic design 

• Content ideas and inspiration - how to keep your feed fresh and relevant 

Section 6: Conclusion & Recap

• A summary of the tips and strategies covered in the workshop 

• A list of resources for further learning (online tutorials, blogs etc.)