Most businesses are using social media -  but many don’t feel they get results for the time they put into it. If you are spending time posting, do you have a plan for what you’re aiming to do?

It’s widely known that the reach for free (organic) posts is very low and means few people may actually see those posts you’ve put so much effort into. BUT even if they may not reach many new people, the quality of your posts can help build your influence. People will check you out by looking at what you share - if your posts show your knowledge / expertise / or other key reasons why they should buy from you, they will help you build your influence with people thinking about buying.